More from this Author
Found 5 books by Rajeev Batra

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer

Advertising Management
by Rajeev Batra, John G. Myers, David A. Aaker

Advertising Management
by David A. Aaker, Rajeev Batra, John G. Myers

Advertising Management
by David Aaker, John Myers, Rajeev Batra, B. Rajeev (Editor)

Leveraging Consumer Psychology for Effective Health Communications: the Obesity Challenge
by Rajeev Batra, Victor J. Strecher, Punam Anand Keller